Blog Intro: What is public relations?

In this blog, I will be showing and giving tips on how to be a PR professional in East Asia. A lot of people when it comes to countries like Japan, South Korea, and China want to find work and live there.

However, the easiest and accessible jobs in these countries are English teaching jobs. While they are sustainable there is only so much room to move up.

Being a public relations major myself I wanted to my a career in these countries without being an English teacher. So I decided to share how to be a PR professional in East Asia hoping to help the masses of people who want another alternative.

In order to do this, you need to study the language and culture then find jobs postings that require you to work in these countries.

However, let us start with this first question.

What is Public relations? This question has been asked way more times than I could count. To this day even public relations professionals have a hard time explaining to others what PR is.

If you asked the everyday common person They might say “ Public relations is Advertising right?” However they couldn’t be more wrong, advertising is completely different from PR.

Advertising is defined as “ messages paid for by those who send them and are intended to inform or influence people who receive them.” Public relations however is defined as a “ strategic communication process that builds beneficial relationships between an organization and its publics.”

In other words, advertising is media that an organization pays for and PR is media that is earned by the public.

In terms of what a PR professional does for an organization, they create PR strategies that help make a positive reputation through unpaid and earned media. This includes things like social media and in-person events. These professionals also help an organization’s reputation during a crisis that threatens them.

Some examples of PR are press releases, media alerts, press conferences, media lists, and more.

I hope this was a good intro for you and brought a better understanding of what public relations is. Please continue to look at other posts to see exactly how you can be a better PR professional and work in East Asia.